Serving Your Performance

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February 25th 2011

We recently had an opportunity to support Pfizer at a Smoking Cessation Event for the Barnet Health Authority. The featured speakers provided a powerful illustration of how a combination of counseling services and medication, including Pfizer’s Champix are giving people the best chance of succeeding at giving up smoking.

Spoon is currently offering Pfizer ideas on how to use emotional intelligence, empathic communication and storytelling techniques to enhance the rapport between counselors and clients, in order to improve quit success rates.

The event was also a sobering reminder of the long-term effects of smoking on patients and the correspondent impact on health-care services. My father had been a pack a day smoker for 30 years. Then, one night, my 12 year old brother Stefan woke up in the middle of the night shouting, ‘My dad is going to die.’ This led my father to begin a succession of attempts to quit that finally proved successful when my father was in his early 50s. On April 21st of this year, my father will celebrate his 90th birthday, and still sings in a barbershop men’s choir once a week. This shows me the value of all our efforts in helping people quit smoking.

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